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140 Character Films

About

McDonald's wanted to reward their fans for their loyalty and we decided to give them 140 characters of fame. Fans were able to tweet their own 140-character script using at least one of McDonald's characters, for a chance for it to be made into a short film.

Awards

  • Canada Marketing Awards 2014: Gold
  • Marketing Magazine 2014: Bronze
  • Atomic Awards 2014: Shortlist

Watch the Case Study

Website

140 Characters Website Screenshot