Stride introduced a line of gum called Stride Doodles. It has doodle drawings all over the packaging and even has a little space for people to draw on. To promote the brand, DoodleVerse was created.
DoodleVerse is a Facebook application, the crazy artistic cousin of Google Maps, allowing users to graffiti and create drawings on locations available on Google StreetView.
Our agency inherited the application; I performed the site migration, maintenance, and upgrades.