Digital Catalogue


Canadians have been using Canadian Tire products in inspiring and passionate ways for over 90 years - and no other hot new brand can own that. By telling these real stories, we aligned Canadian Tire with a much bigger purpose. More than just a store, Canadian Tire plays a vital role in the way we all live life in Canada - The Canadian Way.


  • Entry to Tribal DDB becoming Strategy's Digital Agency of the Year 2013
  • Marketing Magazine 2014: Silver in Websites/Microsites
  • (x4) Strategy Shopper Innovation Awards 2013: Gold, Silver, Bronze, Bronze
  • (x2) The Globes Award 2013: Gold, Bronze
  • (x3) Applied Arts 2013 Interactive: Craft Art Direction, Media, Consumer Products

Watch the Case Study

Interactive Video Hotspots

Product Video Hotspots

Recipe Pages

A Sample Catalogue Page


Pages in the Digital Catalogue