Canadians have been using Canadian Tire products in inspiring and passionate ways for over 90 years - and no other hot new brand can own that. By telling these real stories, we aligned Canadian Tire with a much bigger purpose. More than just a store, Canadian Tire plays a vital role in the way we all live life in Canada - The Canadian Way.
- Entry to Tribal DDB becoming Strategy's Digital Agency of the Year 2013
- Marketing Magazine 2014: Silver in Websites/Microsites
- (x4) Strategy Shopper Innovation Awards 2013: Gold, Silver, Bronze, Bronze
- (x2) The Globes Award 2013: Gold, Bronze
- (x3) Applied Arts 2013 Interactive: Craft Art Direction, Media, Consumer Products