Adidas has a great running heritage in Canada. Unfortunately they had fallen to seventh in running shoe brands in the country. To put them back on track, an integrated campaign was created that spoke to runners instead of at them, based on the simple insight that once you fall in love with running all you want to do is #runmore.

The website inspired runners with Spotify playlists and new running routes created with the Google Maps API.

Watch the Case Study


RunMore Screenshot 1